What's behind the redesigning of Kalinga Tourism Brand Logo?

The new Kalinga Tourism Brand Logo was recently published at the Kalinga Province Tourism Page, bearing the province’s name and two traditional tattoo symbols representing bravery and beauty.

In the said publication, it conveys that the new Kalinga Brand Logo as re-designed by Shawn Michael A. Barila, endeavors to present a new look incorporating notable details and antique Kalinga symbols in its design.

The redesigning was influenced by ancient symbols engraved on many of Kalinga’s notable traditional crafts, textiles, tattoo motifs, pottery, agricultural tools, weapons, musical instruments, and traditional houses.

Barila in his design used the ‘Gili’, the Kalinga symbol that signifies the anthromorphs, culture, and historical values of Kalinga, such as the tent-like symbol at the uppermost part of the logo which is an honorable tattoo bestowed only to the warriors of the highest rank known as “Mingor.”

The word ‘Kalinga’ written in textile outline known as ‘Laga’, the local term for weave, used the ‘gilamat’ pattern of the traditional wrap-around skirt or ‘tapis’ of the Kalinga Women.

Said pattern is carefully and intricately embellished with beadworks and mother pearls.

The “XXX” symbol is an inter-crossing of spears that represents a traditional weapon and also represents the beauty of women, since this symbol is usually incorporated in women's tattoos.

Kalinga Provincial Tourism Officer Lorraine Ngao-i, in a message, informs that as per Republic Act 9593 otherwise known as the Tourism Act of 2009, and under the National Tourism Development Plan (NTDP) - Expanded Marketing Program, Media Planning and placement of produced content to attract visitors at the local level should be implemented by LGUs.

Branding and production of content, media gram planning, and placements of campaigns to have more detailed data on source markets and respective travel preferences to spur domestic and international travel.

“Kalinga is known for its very unique tradition, culture, and aesthetic crafts and we bank on it given the nuances of our identity and culture, which are integral to the formulation of our local brand,” she added.

Local branding is also one of the devolved functions of the Department of Tourism to the local government as provided by the Mandanas Ruling.

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